Transformation built to last.
I have spent my career on one problem in different forms: large organisations accumulate processes and data estates that no longer serve them, and someone has to lead the work of changing that without breaking what depends on it. I have done it as a Senior Manager running a global organisation across the United States and India, and I do it now as the transformation and platform lead embedded in Market Research Analytics function.
Over roughly a decade I founded and scaled a device install base analytics programme, from the analysis behind the first public milestone of 1 billion active devices in January 2016 through to the finance-embedded platform work I lead today. Alongside it I established the enterprise email marketing infrastructure, delivered a GDPR privacy compliance solution for enterprise IT, and led a warehouse migration that cut infrastructure cost by 35 percent while quadrupling analytics performance.
Measured results, not responsibilities
A short list of the work with a number attached to it. Fuller context for each sits below in the timeline and on the resume.
| RESULT | WHAT IT WAS | CONTEXT | PERIOD |
|---|---|---|---|
| 1B → 2B+ | Install base analytics practice | Founded the device install base analytics practice and scaled it over a decade. The work underpinned the first public milestone of 1 billion active devices, and the platform went on to report growth past 2 billion alongside customer lifetime value, acquisition, upgrade rates and OS adoption. | 2012–present |
| 4x faster | Warehouse migration to Snowflake | Spearheaded migration of a data warehouse of more than 10 petabytes, delivering four times the analytics performance and a 35 percent reduction in infrastructure cost. | 2018–2022 |
| $2M / year | In-house marketing automation | Built a marketing automation platform in house, replacing Unica and other third-party tooling and removing the associated licence and operating cost. | 2021 |
| GDPR | Enterprise privacy compliance | Architected and delivered the privacy compliance solution for enterprise IT, embedding privacy by design into marketing and customer data systems. Covered anonymisation, tokenisation and right to be forgotten. | 2016–2018 |
| 70% / 4x | Research workflow reengineering | Partnered with survey research, localisation and finance stakeholders to replace manual processes with intelligent workflows, reaching up to 70 percent efficiency gains and four times faster turnaround. | 2022–present |
What I look for is scope where transformation is the mandate rather than a side effect: owning the operating model, the platform strategy and the delivery that connects them, for a function or a portfolio that matters to the business.
- Business transformation and process reengineering, measured on adoption rather than launch.
- Data and analytics platform strategy, from warehouse architecture through executive reporting.
- Global organisation and vendor leadership across the United States and India.
- Privacy by design and regulatory compliance, including GDPR delivery at enterprise scale.
- Embedding with a business function and owning outcomes inside it, not adjacent to it.
- Applied AI where it compounds value, and deterministic engineering everywhere else.
Career Timeline
FULL RESUMEApple
Senior Transformation Leader / Senior Engineering Manager
Embedded within Product Marketing Finance to drive large-scale, AI-enabled process transformation. Over 15 years, established and led the device install base analytics practice, marketing tech platforms, and privacy engineering solutions. Scaled data estates beyond 10 petabytes and built deterministic systems reporting on 2B+ active devices globally.
Prior Leadership
Operations Consulting
Trianz Inc. (NetApp & Cisco)
Architected enterprise pricing solutions and oversaw Hadoop migrations for Fortune 500 IT infrastructures to improve data mining scalability.
Technical Manager
Hewlett Packard
Led enterprise reporting initiatives optimizing global sales operations, integrated acquired company data, and delivered $4M in annual savings.
Senior Manager
Infosys (Client: Apple)
Scaled enterprise data practices and architected solutions for marketing and sales, growing key client engagement value by 10x.